What you know and what you should know about advertising

1. Ad (abbr.) - advertisement - advert (abbr.)

2. Advertisement (n.) - item of publicity for a product or service, in magazine, on TV etc.

3. Advertising agency (n.) - company specialising in producing and placing advertisements for clients.

4. AIDA (abbr. - Attention, Interest, Desire, Action) - the objective of all advertisements.

5. Benefit (n.) - advantage of a product or service, usually derived from its features.

6. Billboard (n.) - signboard, usually outdoors, for advertising posters (AmE); hoarding (BrE).

7. Circulation (n.) - average number of copies of a magazine sold in a particular period.

8. Classified ads (n.) - small advertisements in magazine or newspaper categorised by subject.

9. Commercial (n.) - paid advertisement on radio or TV.

10. Coupon (n.) - part of a printed advertisement used for ordering goods, samples etc.

11. Double-page spread (n.) - advertisement printed across two pages in a magazine or newspaper.

12. Eye-catcher (n.) - something that especially attracts one’s attention; eye-catching (adj.).

13. Features (n.) - special characteristics of a product, usually leading to certain benefits.

14. Hoarding (n.) - signboard, usually outdoors, for advertising posters (BrE); billboard (AmE).

15. Poster (n.) - large sheet of paper, usually illustrated, used as advertisement.

16. Prime time (n.) - hours on radio and TV with largest audience, esp. the evening hours.

17. Promote (v.) - to (try to) increase sales of a product by publicising and advertising it.

18. Slot (n.) - specific time in a broadcasting schedule, when a commercial may be shown.

19. Target (n.) - objective; what one is aiming at; target audience (n.).

20. U.S.P. (abbr.) - Unique Selling Proposition; what makes a product different from others.